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Best New Real Estate Business Models
Swanepoel Trends Report Opens Research for New 2011 Report Ever since the introduction of the Internet in real estate in 1995 speculation about a new business model for the real estate market has been...
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The New Ultimate Listing Presentation (Part 16)
The Actual Listing Presentation In the previous chapters we focused on how to gather an unending supply of listing leads. We discussed becoming the best agent for the job. We mentioned the necessity of...
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The New Ultimate Listing Presentation (Part 17)
What if you could take a listing over the phone? Yes, you read it right! In fact, I’ve taken roughly 85% of all my listings over the phone! And you can do the same thing using this approach! No...
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The New Ultimate Listing Presentation (Part 18)
Introducing My Secret Weapon! If you recall from the last chapter, we were in the middle of making our presentation to a seller. We’ve discussed the two approaches — the traditional or price approach...
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The New Ultimate Listing Presentation (Part 19)
Putting All The Pieces Together In the previous chapters we’ve discussed all the various elements or components of what I believe to be the best listing presentation you’ll find anywhere. I’ve...
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The New Ultimate Listing Presentation (Part 20)
The Human Element. As I mentioned before, having the best technology in the world — having an endless supply of new inbound customers — won’t help you at all if you don’t have the basic skills needed...
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Is “The Tank” the Next Active Rain?
I am seldom surprised. This one truly surprised me. When we launched our brand new agent think tank and discussion forum, The Tank, just a few days ago we thought a few agents would join. But what...
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What is Your Plan for 2011?
As 2010 comes to a close, let me ask you a question: How did you do? Are you happy with your business this year? I don’t know about you, but I’m not. It has been a very stressful and trying year for...
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Luxury Real Estate Marketing Tip: The Economics of Aligned Self Interests
In marketing luxury real estate it is important to understand how to create and execute the economics of aligned self interest. This strategy is one that takes all parties into account by...
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Personal & Company Branding: The High Cost of Being Vague About Your Brand
Photo by Gerald Bougham Be explicit about who you are and what you stand for, as a luxury real estate marketing professional. Being vague about your personal or company brand can cost you...
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